The selection of the right budget is so important for the right performance of the campaign. If your keywords are well-performing or highly converting but if your budget is too low for this you will lose as many as possible conversions.
For example, if you find the five best keywords for your campaign now how do you know how much the expected budget they spend per day?
First of all, you need to know what is the CPC of your keywords and how many clicks you want, suppose you want to get 50 clicks, and the CPC of your keywords is 5 you need a 250 budget (Expected clicks * CPC of each keyword) like other remaining keywords. Suppose according to your calculations you need to put 1000 budget but you put 500.
So, in this case, Google does not give you as many impressions because of the low budget when your impression is low you get a few clicks so there are fewer chances of getting a conversion. How to know the CPC?
You can know through the keywords planner that the CPC, competition, etc there is another method to knowing the CPC in real-time you can select max. Clicks bidding strategy and run your campaign after 24 hours you get some impression and clicks you know about how many clicks I get and the average CPC.
So you can easily calculate the right budget for your campaign.
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What is bidding?
A bid represents the amount of money you are willing to spend for a single click on a given keyword in Google Ads. Those bids will dictate where your ads show up in search results. · Every time a search is made in Google, Google will run the results through their algorithm and rank them according to how much people are willing to pay for that term as well as your quality score for that term. · You can go into Google Ads and make changes to your bids as often as you like to try to optimize for the best results possible. · Changing your bids will not alter the budget you have set for your total ad spends.
Quality Score: Quality Score is calculated based on the combined performance of 3 components:
Expected click through rate (CTR): The likelihood that your ad will be clicked when shown.
Ad relevance: How closely your ad matches the intent behind a user’s search.
Landing page experience: How relevant and useful your landing page is to people who click your ad
How to check your Quality Score:
- Sign in to your Google Ads Account
2. In the left menu, select Keywords.
3. In the upper right corner of the table, click the columns icon A picture of the Google Ads columns icon.
4. Under “Modify columns for keywords”, open the Quality Score section. To view the current Quality Score and its component statuses, choose any of the following to add to your statistics table. Quality score, landing page exp, exp. CTR, ad relevance.
5. Click Apply.
Google ads & PPC campaign: How does a quality score affect your CPC & Ad Rank?
Quality Score: Your ad will be rated by Google based on its quality and relevance, including keywords. The ad rank is determined by multiplying the quality score by the CPC (max bid). A higher ad rank and lower CPC are directly proportional to Quality Score.
Factors of ads quality score:
CTR: Click through rate is the most dominating factor. The relevancy of ad group to keywords, landing page.
Benefits of higher quality score:
Higher quality score setup the highest ROI.
Better conversion rates.
Higher AD rank. Low CPC
Thank You
