How to select the right budget for a campaign
The selection of the right budget is so important for the right performance of the campaign. If your keywords are well-performing or highly converting but if your budget is too low for this you will lose as many as possible conversions. For example, if you find the five best keywords for your campaign now how […]
Google Ads Keywords Tutorial
How many keyword match types are there? Broad match: These keywords will match the search term that are related to your keywords as well as close variations like misspellings and synonyms. Using broad match keyword is the best way to capture search traffic from terms that you might not be able to predict Example: a […]
Bidding Strategies of Google Ads
What is bidding? A bid represents the amount of money you are willing to spend for a single click on a given keyword in Google Ads. Those bids will dictate where your ads show up in search results. · Every time a search is made in Google, Google will run the results through their algorithm […]
How Google ads cost is defined, cost auction system?
Google ads auction runs every time a search happens or a person visits any of Google’s Networks. You qualify for an auction when your ad is eligible and whenever you’re bidding on keywords relevant to the user’s search query. Your bids, quality Score, and ad relevance will come into play in determining whether your ad […]
What is Google Ads and how its work?
Google Ads is the platform to advertise your product or service using different platforms affiliated with Google-like YouTube, websites on Google, on Google search engine or apps downloaded from the play store Why advertise through Google ads Reach The reach of Google Ads is massive. It means your ads will be displayed on a very […]