Google Ads is the platform to advertise your product or service using different platforms affiliated with Google-like YouTube, websites on Google, on Google search engine or apps downloaded from the play store Why advertise through Google ads Reach The reach of Google Ads is massive. It means your ads will be displayed on a very vast network. All of the Google searches, Google apps, and tremendous leading websites fall in the Google network. Relevance Google Ads can be shown to your specific audience. You may select them on the basis of country, province, city, or area. It is the reason why your ads give maximum output. ROI (Return on Investment) you are NOT paying Google to display your ads. Google is paid whenever an ad is clicked or a sale is produced. So, the investment becomes minimum and the return turns maximum. So search engine Google provides you the opportunity to drive traffic to your business (physical or online) in order to maximize your profit Google Ads Stats Google provide you the opportunity to drive traffic to your business (physical or online) in order to maximize your profits. Google handles, an estimated,5 billion searches every day or 1.8 trillion searches a year. Marketers around the globe spent $147 billion on Google ads in the last year. You get an idea of how much potential Google has. Who should advertise on Google As Google has a large audience so all those small businesses physical or online like all those who are selling on Amazon, eBay, Esty, Shopify, or through websites can use Google ads as a marketing tool to get a big chunk of sales, boost the number of customers and maximize profit which will helpful for small businesses as Google ads is one of the most beneficial marketing method among all Kind of ads platform.
Google Ads operates under a pay-per-click (PPC) model. That means marketers target a specific keyword on Google and make bids on the keyword — competing with others also targeting the keyword.
The bids you make are “maximum bids” — or the maximum you’re willing to pay for an ad.
Is it worth using Google ads?
The bottom line are Google Ads worth It?
Absolutely, Google Ads are worth it because they provide a cost-effective way for businesses of all sizes to reach a virtually unlimited, targeted audience.
They’re extremely flexible and you can start, stop, pause, or even adjust your bids at any time.
What are the types of Google Ads?
You can choose among three types of display ads and text ads:
1: Text ads,
2: Responsive display ads,
3: Gmail ads,
4: uploaded image ads.
While all the ad formats are effective and can serve different marketing strategies. Google says that responsive display ads get the most reach of all types.
How Keywords Work?
With Google ads, you can target a wide range of very specific keywords that your site might not rank for, in the organic search results. Sometimes keywords (search phrases) are searched for, hundreds or thousands of times each month. Yet, other keywords will have as low as 10 searches per month. So instead of trying to get ranked for all the keywords that have very low search numbers, with Google Ads we can put your ad in front of all of those niche keywords as well as the more popular keywords. This means your advert can be shown to a very wide variety of searches that people might enter into Google that relate to your company.
What are search and display ads?
Search ads Paid search advertising is one of the most popular forms of PPC advertising in which brands pay (using an auction-based model) to have their ads displayed above and below organic search engine results when users search certain keywords.
Search ads have three main components —
A headline,
Display URL,
And description text — all designed to convince users to click through. Ad extensions can also be included to provide users with additional information.
How often search ads appear, their rankings, and the cost per click — all depend on the bid and Quality Score.
Display ads Although Google display advertising still originates within the Google Ads interface, display ads perform very differently from their paid search counterparts. The main difference between Google search ads vs. display ads is that search ads are a form of “pull, just like people search to see ads” advertising while display ads are “push, just like peoples are forced to see ads” advertising. Meaning, search ads only appear to those who are already searching for your product or service, while display ads are paid placements that appear based on various targeting parameters.
Basic Terminologies of Google Ads:
Keywords: Keywords in Google Ads are words or phrases chosen to match your ads with the terms users are searching for.
Negative Keywords: A type of keyword that prevents your ad from being triggered by a certain word or phrase.
Impressions: This metrics measures the amount of times that the ad has shown up on your audience’s screen.
Clicks: Clicks is a metrics that counts the number of times users have clicked on your ads.
Bid: A bid represents the amount of money you are willing to spend for a single click on a given keyword in Google Ads
CPC: Cost-Per-Click means you pay every time a person actually clicks on your ads. You set “maximum CPC” in the bidding process, which means that this amount is the most you’ll pay for a click on your ads.
PPC: Pay-Per-Click is the same as CPC.
CTR: Click-Through-Rate measures the rate at which users click your ads compared to the number of times the ad is viewed.
CTR = (Clicks) / (Impressions)
Conversion: a conversion is occurred when a user takes the desired action after seeing your ads.
For example, they may sign-up for your mailing list, call your business, or make a purchase.
Ad Rank: This determines your Google Ads’ placement. The higher your Ad Rank, the higher your ad will appear on Google’s search pages and the more people will see your ads.
Quality Score: A quality score is the measurement from Google based on the relevancy of your ad headline, description, keywords and destination URL to your potential customer seeing your ads. A higher Quality Score can get you better ad placement and lower costs.
Optimization: It means making the changes in your ad that get you higher results for your objectives.
Thank you.
